Thought Leader Evaluation

Heptronik can help you maximize the brand awareness benefit you derive from your "Thought Leaders". While these individuals are well respected and knowledgeable, you are making a significant investment in identifying, training and promoting them. You want to make sure the thought leaders satisfactorily deliver to your audience an increased awareness of your brand and its proper use. Heptronik can help you evaluate the effectiveness of speakers in terms of their peer audience and their own prescribing habits. We can help assess whether or not peer to peer programs are increasing appropriate drug utilization and sales. The analyses we provide are easy to understand and presented in an actionable format.

As the head of the marketing and sales in a Pharmaceutical organization, one of the tasks is to have a system in place, which will help to track and perform Return on Investment Analysis (ROI) for multi-channel promotion. This system will allow the Medical Science Associate (MSA) and Territory Reps. to record all promotional, contact, rating, tier and ranking information electronically and automatically generate reports/charts based on different search criteria.

The system is a web-based application, which will allow the Territory Reps. and the Medical Science Associate to enter attendee information, ASO/CSO, Program evaluation and create various reports and charts. For the reasons of security and auditing, MSA and Territory Reps .can only access and edit their own Territory and Program Evaluations.

The system will retain information of all the Key thought leaders identified by your Company. The system will also retain information on all the MSA and Territory Reps. in the company who need access to the system.

The MSA and Territory Reps. will update the physician contacts and the details on a weekly/fortnightly basis. The data Rx for the Key thought leaders has been made available for the MSA and Territory Reps. to see the percentage increase or decrease after any promotional event. This system can keep track of the events, associated cost and the changes in the Rx information. (6-12 months of Rx data to be made available through any data-mart).

The most requested feature of the system is the physician and product wise promotion and cost reporting. Also based on the levels in the company the mangers will be able query the system for different kinds of reports.

There are few standard reports, which have to be calculated offline and integrated into system every month. To calculate these reports fresh data feeds have to be loaded. The system is being designed so that the reports, data load will always be generated automatically and there will be no need for any manual intervention.

The Promotional Analysis reports needs offline analysis and it will be made available as non-editable PDF files. Any search results can be downloaded in to the following formats (PDF, CSV, excel) for further analysis.

Customers leverage our solutions and services to:

• Characterize and enhance their sales and marketing development processes
• Perform strategic and tactical planning, resource optimization and market driven forecasting
• Perform analysis on a wide variety of data to determine the effectiveness of promotional activities
• Enable ROI driven multi-channel planning of promotional activities
• Characterize and improve physician access and relationships
• Ability to take informed decisions for developing marketing strategy
• Better use of NRx and TRx data for effective communication
• Focus on important issues in a timely and organized fashion
• DM and RM can do an audit and generate reports of reps. giving more transparency and accountability in the process flow
• Access to the application from virtually any desktop