eXcileOL

Heptronik can help you maximize the brand awareness benefit you derive from your key opinion leaders. While these individuals are well respected, contribute to important journals and knowledgeable, you are making a significant investment in identifying, training, nurturing and promoting them. You want to make sure the key opinion leader satisfactorily deliver to your audience an increased awareness of your brand and its proper use. Heptronik can help you evaluate the effectiveness of KOL in terms of their peer audience and their own prescribing (Rx) habits. We can help assess whether or not peer to peer programs are increasing appropriate drug utilization and sales. The analyses we provide are easy to understand and presented in an actionable format.

The objectives of a web based KOL Application are manifold and can be categorized as under:

Medical Reps/MSAs

• Easy access to information resulting in improvement in the quality of decision making
• Better monitoring of the KOL and Non KOL with available information and history
• Better assessment of KOL and Non KOL physicians
• Proper detailing to enable optimun efficiency

Management

• Ease of access to the KOL and Non KOL history and program evaluation data.
• Easy analysis of KOL and Non KOL physicians
• Quick exchange of information on critical issues
• Proper resources planning and utilization
• Proper monitoring of work in progress
• Reduction or elimation of unnecessary paper work